Highmark Has Completed Its Affiliation with HealthNow New York

Highmark has completed its affiliation with HealthNow New York, bringing its membership to more than 6 million and making it the country’s fourth-largest Blues plan.

Under the deal, HealthNow will be rebranded as Highmark Blue Cross Blue Shield of Western New York and Highmark Blue Cross Blue Shield of Northeastern New York. The New York insurer will maintain local leadership and offices to continue as a community presence, according to the announcement.

Source: https://www.fiercehealthcare.com/payer/highmark-healthnow-new-york-complete-affiliation