Privacy Policy

Information We Collect

If you request information from www.xifin.com through e-mail forms, XIFIN asks for and stores the business-related information you provide (such as name, e-mail, corporate profile and phone numbers) to assist XIFIN in responding to your request. This information is used for business contact only. Sometimes XIFIN needs specific personal information to register before entering a limited-access portion of XIFIN. In those situations, you will be directed to another statement of privacy that explains data collection and use in those situations.

If you apply for a job at XIFIN, additional information about you may be requested. This information is used for employment consideration only. Unless you request otherwise, XIFIN keeps this information for future consideration.

How We Use Collected Information

A unique identifier for your computer (IP addresses) and other non-personal data elements (Cookies) are used to track your visit to XIFIN. This information is used to administer the XIFIN website. This information may also be used to gather broad demographic information, compile aggregate statistics about the number of visitors to XIFIN and other "site behavior" information.

Cookies

Cookies are used to identify which computer you are using (brand and processing type and speed, connection, etc.), assist in the navigation of the XIFIN website and remembering computer settings. Cookies are not permanently maintained within our tracking system. You may prevent your computer from accepting cookies by modifying the properties on your web browser; however, stopping your computer from accepting cookies may limit your functionality on the XIFIN website. Cookies are also used to pre-fill forms so that you do not need to re-enter the data. Accepting a cookie does not give XIFIN access to your computer or any personal information about you.

Web Beacons

Web beacons, also known as clear gif technology or action tags, assist in delivering cookies. This technology tells XIFIN how many visitors clicked on key elements (such as links or graphics) on a XIFIN web page. XIFIN does not use this technology to access your personally identifiable information; it is a tool XIFIN may use to compile aggregated statistics to provide feedback to web designers, content providers or business managers to assist them in improving the XIFIN website. XIFIN does not share tracking information with other unaffiliated companies, and XIFIN does not allow other companies to place clear gifs on XIFIN.

How To Opt Out

Email: At www.xifin.com, you can register to receive e-mails for information that interests you, such as the e-Newsletter. XIFIN only offers "opt-in" lists; that is, you may sign-up and sign-off at any time. To unsubscribe, simply reply to the e-mail address at the bottom of the e-mail sent to you. XIFIN uses the contact information to provide you with the information you requested about XIFIN.

Interest-based advertising: XIFIN has partnered with Demandbase to perform interest-based advertising. Should you wish to opt-out from such advertising on this browser and device, please visit: http://optout.aboutads.info/

Links To Other Web Sites

This Privacy Statement applies only to www.XIFIN.com and www.VisualStrata.com. As a convenience to you, these websites contains links to other sites that may provide useful information. XIFIN has no control over the privacy policies or practices of these other sites and is not responsible for the privacy practices or content of websites to which XIFIN links, list, rank or identify by means of a search. XIFIN takes no responsibility for the products, services, policies or actions of third parties or the content of third party websites. XIFIN encourages you to be aware when you are leaving the XIFIN site and to learn the privacy policies of each website you visit before providing information.

Security

XIFIN has security measures in place intended to protect the loss, misuse, and alteration of the information under the control of XIFIN. XIFIN takes the necessary steps to securely store personal information that is submitted via the www.xifin.com website.

Changes

XIFIN reserves the right to change, modify, add or remove portions of this Privacy Statement at any time, but will alert you that changes have been made by indicating on the Privacy Statement the date it was last updated. When you visit this website you are accepting the current version of this Privacy Statement as posted on the site at that time. XIFIN recommends that you re-visit this Privacy Statement on occasion to learn of any changes.

This Privacy Statement is not intended to and does not create any contractual or other legal rights in or on behalf of any party.

California Privacy Rights 

  • Professional or Employment-Related Information 

  • Education Information 

  • Profile Inferences: inferences drawn from any of the information identified above to create a profile about you reflecting our preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes 

  • Sensitive Personal Information 

b.    Collected personal information about you for the following business or commercial purposes:  

  • Performing services you have purchased from or contracted for with us, including maintaining or servicing accounts (e.g., your XIFIN account), as well as providing customer service, processing or fulfilling orders and transactions, verifying customer information, providing advertising or marketing services, providing analytics services, or providing similar services 

  • Auditing related to a current interaction with you and concurrent transactions, including, but not limited to, counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance 

  • Short-term, transient use, including, but not limited to, the contextual customization of ads shown as part of the same interaction 

  • Detecting and responding to security incidents, protecting against and responding to malicious, deceptive, fraudulent, or illegal activity, and prosecuting those responsible for that activity 

  • Debugging to identify and repair errors that impair existing intended functionality 

  • Undertaking internal research for technological development and demonstration 

  • Undertaking activities to verify or maintain the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by us, and to improve, upgrade, or enhance the service or device that is owned, manufactured, manufactured for, or controlled by us 

  • Customizing your experience on our Website or Mobile Applications 

  • Processing liability claims 

  • Complying with and enforcing applicable legal requirements, relevant industry standards and our policies 

c.     Shared your personal information with the following categories of third parties:  

  • Our business partners 

  • Government entities, including law enforcement 

d.    Sold (as defined under California law) the following categories of personal information:  

  • Identifiers (online) associated with a device used to interact with our Website, Mobile Applications 

  • Internet and other electronic network activity information associated with a device used to interact with Website, Mobile Applications, or advertisements 

We do not sell the personal information of consumers under the age of 16 if we have actual knowledge of the individual’s age. 

We do not sell personal information as the term is traditionally understood, versus the definition under the CCPA — for example, we do not exchange for money personal information to data brokers or third parties for their marketing purposes independent of us.  

e.     Disclosed for a business purpose the following categories of personal information about you:  

  • Identifiers 

  • Identifiers (Online) 

  • Other Financial, Medical and Health Information 

  • Information Related to Characteristics Protected Under California or Federal Law 

  • Commercial Information 

  • Biometrics 

  • Internet and Other Electronic Network Activity Information 

  • Geolocation Data 

  • Sensory Information 

  • Professional or Employment-Related Information 

  • Education Information 

  • Profile Inferences 

f.    Collected personal information about you from the following sources: 

  • You 

  • XIFIN 

  • Device(s) You Used 

  • Service Providers 

     g.    Information we share with third parties: 

  • Our business partners 

  • Identifiers 

  • Identifiers (Online) 

  • Other Financial, Medical and Health Information 

  • Information Related to Characteristics Protected Under California or Federal Law 

  • Commercial Information 

  • Biometrics 

  • Internet and Other Electronic Network Activity Information 

  • Geolocation Data 

  • Sensory Information 

  • Professional or Employment-Related Information 

  • Education Information 

  • Profile Inferences 

  • Sensitive Personal Information 

  • Government entities, including law enforcement 

  • Identifiers 

  • Identifiers (Online) 

  • Other Financial, Medical and Health Information 

  • Information Related to Characteristics Protected Under California or Federal Law 

  • Commercial Information 

  • Biometrics 

  • Internet and Other Electronic Network Activity Information 

  • Geolocation Data 

  • Sensory Information 

  • Professional or Employment-Related Information 

  • Education Information 

  • Profile Inferences 

  

Disclosure 

XIFIN shares Personal Information with government entities, including law enforcement, only in the following circumstances: (1) when required to do so as a matter of law; (2) to assist in the investigation of a potential crime impacting XIFIN, its employees, its customers, or the communities we serve; or (3) when required in response to legal process (e.g., subpoena, warrant). 

California Consumer Privacy Rights.  

You have certain choices regarding our use and disclosure of your personal information, as described below. 

  • Access: You have the right to request, twice in a 12-month period, that we disclose to you the personal information related to you we have collected during the past 12 months. This may include: 

  • The categories and specific pieces of personal information we have collected about you 

  • The categories of sources from which we collected the personal information 

  • The business or commercial purpose for which we collected or sold the personal information 

  • The categories of third parties with whom we shared the personal information 

  • The categories of personal information about you that we sold or disclosed for a business purpose, and the categories of third parties to whom we sold or disclosed that information for a business purpose 

  • Deletion: You have the right to request that we delete certain personal information we have collected from you. Exceptions apply. 

  • Opt-Out of Sale: You have the right to opt-out of the sale of your personal information.  

How to Submit a Request.  

  • Submit an access request, please call us at (877) 693-0291 

  • Submit a deletion request through this link: privacy@xifin.com or call us at (877) 693-0291   

  • To submit a Shine the Light Request, please call us at (877) 693-0291

Verifying Requests. 

To help protect your privacy and maintain security, we will take steps to verify your identity before granting you access to your personal information or complying with your request. If you have an account with us, we may verify your identity by requiring you to sign into your account. If you request access to or deletion of your personal information and do not sign into an account with us, we require you to provide the following information: name, email address, phone number, and postal address. In addition, if you do not have an account and you ask us to provide you with specific pieces of personal information, we reserve the option to require you to sign a declaration under penalty of perjury that you are the consumer whose personal information is the subject of the request. If you designate an authorized agent to make an access, deletion or opt-out of sale request on your behalf (1) we may require you to provide the authorized agent written permission to do so, and for access and deletion requests, we may require you to verify your own identity directly with us (as described above). 

How Your Information Is Stored and Retained 

At XIFIN, we take the security, confidentiality, and integrity of your information very seriously. We utilize technical, physical, and administrative safeguards that are designed to protect your information from unauthorized access, retrieval, disclosure, use, and modification. If we transmit, share, or use your information we take appropriate methods to prevent any interception or unauthorized access to that data. 

We will retain your information for the longer of 6 years or  needed to provide you with products and services, comply with our legal obligations, resolve disputes, and enforce our agreements. 

Additional Information. 

If you choose to exercise any of your rights under the CCPA, as amended by California's Privacy Rights Act (“CPRA”), you have the right not to receive, and will not receive, discriminatory treatment by us. To the extent permitted by applicable law, we may charge a reasonable fee to comply with your request. Employees and contractors are provided notice via different statements. 

This Statement is available in alternative formats upon request. Please submit a request through this link: privacy@xifin.com or call (877) 693-0291 to request this Statement in an alternative format.   

Last Updated: January 6, 2022