These past two years have been a period of change, during which COVID dramatically shifted the focus to the importance of diagnostic testing. In fact, with the Omicron surge putting a further spotlight on the fact that testing is still needed even with widespread vaccinations, TIME has labelled 2022 “the year of testing.” Alongside this increased focus, however, are ongoing financial and regulatory challenges, including reimbursement compression issues (notably the specter of future PAMA cuts), the narrowing of provider networks, and regulatory hurdles such as the FDA’s authority over lab-developed tests (LDTs).
Even as we face these challenges, there are bright spots and opportunities to be had. There’s an enhanced importance on precision medicine, and the need for data and technology has never been stronger. Additionally, the healthcare industry is meeting consumer needs, accelerating telehealth and other avenues for access and insight, providing more convenience than ever. All of this is creating a new blueprint for the way we provide and consume healthcare.
Here are five key trends I anticipate taking root in our industry in the coming year:
As we emerge from the darkness of the past two years, the changes we’ve been making – largely out of necessity – are creating the blueprint for healthcare in 2022 and beyond. Technology innovation in particular will be the key to supporting these trends, and will help us all navigate the shifting healthcare landscape and put the consumer at the forefront of living longer and healthier lives.