- Home»
- News & Events»
- Webinars»
- From Market Access Through Reimbursement: Your Playbook to Maximize Revenue and Cash Flow
From Market Access Through Reimbursement: Your Playbook to Maximize Revenue and Cash Flow
With ongoing reimbursement pressure in combination with complex payor policies, laboratories, diagnostic providers, and medical device companies need sophisticated yet easy-to-use capabilities to supercharge market access and revenue cycle management (RCM) to cost-effectively maximize reimbursement.
Watch the Free Dark Daily Webinar on-demand to gain insight into the optimal market access and reimbursement playbook that will support your organization to:
- Solidify market access and payor coverage.
- Automate the RCM workflow, including error processing and denials management.
- Take a more strategic approach to appeals that reduces administrative burden and increases success rates.
- Leverage artificial intelligence (AI) to streamline complex processes and speed time to reimbursement.
During this one-hour webinar, leaders responsible for diagnostic commercialization, revenue cycle management, or market access will learn the reimbursement playbook essentials to:
- Accelerate market access for new tests and novel medical devices
- Expand payor coverage and contracting
- Understand and respond to changes in payor policies and behavior
- Maximize workflow automation with AI
- Streamline the prior authorization process
- Develop a strategic appeals process
Who Should Watch?
- Financial leaders and executives of diagnostic and medical device providers
- Healthcare leaders responsible for market access, finance, IT, billing, and revenue cycle management
SPEAKERS
Heather Agostinelli
Vice President and Head of Specialty RCM
XiFin, Inc.
Heather Agostinelli is Vice President and Head of Specialty RCM at XiFin and is responsible for executive leadership and administration of expansive pathology, pharmacy, and laboratory operations. With over 25 years of experience explicitly dedicated to diagnostics and pharmacy revenue cycle management and 29 years in the healthcare industry, Heather has amassed an extensive knowledge base, implementing/managing RCM best practices and delivering operational excellence. Over 29+ years, Heather has worked closely with the executive leadership teams of the country’s top clinical, outreach, and independent laboratories to share her RCM proficiencies and run their RCM processes with her team. Heather holds a BA in Journalism Communications and a BS in Psychopathology from the University of South Carolina.
Clarisa Blattner
Senior Director of Revenue and Payor Optimization XiFin, Inc.
Clarisa Blattner is the Sr. Director of Revenue and Payor Optimization at XiFin, Inc., where she serves as a subject matter expert in revenue cycle management (RCM), focusing on achieving operational efficiencies and maximizing revenue. With over 20 years of experience in the healthcare sector, Clarisa has an extensive background in revenue cycle management, particularly within the lab industry. Previously at XiFin, she oversaw billing and reimbursement operations for the outsourced billing department at XiFin, cultivating and directing a large team of revenue cycle personnel to service independent labs in multiple specialties. She has served in leadership roles at prominent organizations such as US Labs, Clarient, and MDxHealth.
Debbie Windsor
VP of Market Access
Debbie Windsor is a distinguished healthcare leader with over two decades of experience in the industry and a Master’s degree in Healthcare Leadership. As Vice President of Market Access, she spearheads a crucial facet of healthcare delivery. Her career is distinguished by an unwavering commitment to patient and physician advocacy, ensuring the right tests are administered at the right time.
Debbie’s expertise spans pharmaceuticals and molecular testing, showcasing her proficiency in various sales, market access, and managerial roles. She has a proven track record in developing HEOR perspectives and driving LCD reconsiderations.
Her comprehensive grasp of the revenue cycle, prior authorizations, and criteria determination stems from her unique understanding of payers, physicians, and patients. Passionate about advancing healthcare through strategic market access, Debbie consistently delivers positive change in the diagnostic landscape. Her leadership as VP of Market Access is marked by a dedication to improving patient outcomes, making her an asset in the dynamic field of diagnostic medicine.
