Smarter Patient Engagement That Delivers: Using Pharmacy Communication to Grow Relationships and Revenue

Attracting and retaining patients, improving health outcomes, and meeting your revenue goals requires more than just great customer service: it demands a pharmacy-specific patient communication strategy.

A patient engagement plan isn’t just a nice-to-have—it’s a necessary growth engine that fuels adherence, loyalty, and long-term revenue. As pharmacies take on a greater role in healthcare, they must manage everything from their patients’ health and satisfaction to operational efficiency and financial growth. It’s a tall order, but with the right strategy and technology, you can build stronger, more loyal patient relationships that impact your bottom line, while increasing efficiency that allows your team to focus on patient care.

In this strategy-focused webinar, we’ll explore how to turn patient engagement into a long-term growth lever. We’ll outline a framework to help you:

• Identify common gaps in traditional patient engagement efforts
• Understand key components of a scalable patient communication strategy
• Align patient engagement with your pharmacy’s revenue and care delivery goals
• Deliver timely, personalized communication that drives patient action

If you’re ready to shift from transactional touchpoints with your patients to relationship-driven outcomes, this is the webinar for you.

Learning Objectives:

1. Understand common gaps in traditional pharmacy communication workflows that hinder patient retention and satisfaction
2. Identify the key elements of a scalable, pharmacy-specific patient engagement strategy that aligns with clinical and financial goals.
3. Recognize the role of patient engagement as a strategic growth engine for pharmacies aiming to improve adherence, loyalty, and long-term revenue

Panelists

Duane Smith

Technical Director, Fusion-Rx Product Management

XiFin, Inc.

Over the past 30 years, Duane has been focused on designing patient engagement solutions that help pharmacies build strategic, long-term relationships with their patients outside the four walls of the pharmacy. Duane is an expert at understanding pharmacy and prescription data, and turning that data into actionable solutions that improve patient engagement, build long-lasting patient relationships, enhance health outcomes, and grow pharmacy revenue. Duane has built integrations into over 60 pharmacy management systems and a number of other healthcare IT platforms.

Wendy Steinbeck

Account Executive

XiFin, Inc.

Wendy Steinbeck brings over 20 years of sales and relationship management experience, with a focus on SaaS and healthcare technology solutions. She partners with health systems, outpatient, and specialty pharmacies across the Southeast to deliver scalable, tech-enabled solutions that improve operational efficiency, patient engagement, and financial experience. Wendy is known for her consultative approach, deep understanding of pharmacy workflows, and passion for helping organization align their business goals with meaningful patient outcomes.

Tim Tidd

AVP, Pharmacy Operations

XiFin, Inc.

With more than 20 years of experience in patient engagement technology, pharmacy benefit management, durable medical equipment, and healthcare consulting, Tim Tidd now leads operations for XiFin’s Fusion-Rx patient engagement platform. In this role, he helps hundreds of community and health-system pharmacies boost medication adherence and streamline workflows through data-driven, technology-enabled process improvements.