News & Events Press Release

XiFin to Demonstrate Cutting-Edge Solutions Propelling Pharmacy Growth for Industry-Leading Retailers at NACDS Total Store Expo

August 19, 2025

XiFin Experts Earn Industry Awards, Recognized as Emerging Leaders in Business Excellence by DSN

San Diego, CA – XiFin, Inc., a leader in revenue cycle management (RCM) and billing solutions enhanced with embedded artificial intelligence (AI), will showcase its industry-leading innovations at booth #2511 at the NACDS Total Store Expo (TSE), August 23-25, 2025, in San Diego, CA. XiFin will feature its award-winning XiFin® Empower RCM solution, along with its Payor Rate Transparency Monitor 2.0, now including a specialty injectables category, and key findings from its 2025 Pharmacy Transformation Outlook Survey. By combining innovative technology, actionable data, and industry insights, XiFin helps pharmacies strengthen financial health, expand clinical services, and optimize reimbursement strategies.

“There has never been a more critical time for the future of pharmacy,” said David Pope, chief pharmacy officer at XiFin. “With evolving patient needs, staffing challenges, operational inefficiencies, new legislative initiatives, and tighter reimbursement, the demand for interoperable, purpose-built technology has never been greater. Leveraging more than 25 years of experience in pharmacy and diagnostic innovation, XiFin empowers pharmacies to expand clinical care, streamline operations, and improve financial health.”

XiFin experts will be available to share and demonstrate industry-leading tools, such as the enhanced pharmacy-specific Payor Rate Transparency Monitor 2.0, which delivers critical insights into expected reimbursement contracted rates for drugs, clinical care, and specialty therapies. Newly added to the tool are specialty injectables codes, which join diabetes education, medication therapy management, office visit, tobacco cessation education, and other lab testing codes. The monitor now includes data from additional commercial payors such as Humana and Blue Shield of California, provides visualizations of in-network contracted rates reported under the CMS Transparency in Coverage (TiC) Final Rule, and offers faster load times with responsive formatting for multiple devices.

Additionally, findings from XiFin’s 2025 Pharmacy Transformation Outlook Survey of 350 pharmacy professionals will be available, including specific findings regarding specialty pharmacy. The survey reveals that 32 percent of pharmacies are experiencing a shift towards the medical benefit pathway. And many pharmacies are eager to expand their clinical services, with strong interest in areas such as chronic care management, medication therapy management, digital therapeutics, and diagnostic testing.

When

August 23 – 25, 2025

Where

San Diego Convention Center Booth #2511
San Diego, CA

Notable Attendees
  • David Pope, Chief Pharmacy Officer
  • Dean Braun, SVP Business Development
  • Sandra Greefkes*, VP, Product Marketing and Partner Relations
  • Ashley Keller*, Senior Product Manager
  • Katie Williams*, AVP, Customer Success

Greefkes, Keller, and Williams were recently recognized for their contributions in retail pharmacy and as “emerging leaders that will be the next wave in the industry” in the category of Business Excellence of the DSNs’ 7th annual Top Women in Health, Wellness and Beauty (TWIH) awards.

To learn more about TWIH, XiFin® Empower RCM, the XiFin Payor Rate Transparency Monitor 2.0, and 2025 Pharmacy Transformation Outlook Survey, please schedule a meeting.

About XiFin

XiFin is a healthcare information technology company that empowers organizations to navigate an increasingly complex and evolving healthcare landscape. Leveraging AI-enabled technologies and services, the XiFin Empower platform delivers enhanced operational efficiency, increased productivity and workflow automation. Our comprehensive set of solutions—spanning revenue cycle management, clinical workflow enablement, laboratory information systems, and patient engagement—provides healthcare organizations with the tools they need to achieve financial strength, optimize operations, and implement industry-leading strategies. XiFin Empower solutions deliver THE POWER TO DO GOOD® so that healthcare organizations can do more good for more patients. Visit www.XiFin.com, follow XiFin on LinkedIn, or subscribe to the XiFin blog to learn more.