Legal Leadership in the Age of AI—How Compliance Drives Innovation at XiFin
Today, we’re launching our new Leadership Spotlight series that will give you a closer look at the people shaping XiFin’s strategy and direction. Each feature will highlight the expertise, perspective, and commitment of one of our leaders who is working to support our customers, drive innovation, and advocate for meaningful progress within healthcare.
We kick off the series with Chief Legal and Compliance Officer Marty Barrack, whose forward-thinking leadership is proving that compliance isn’t a barrier to progress, but a foundation for responsible and sustainable innovation.
As artificial intelligence and automation redefine the healthcare landscape, legal leadership has emerged as a critical driver of responsible innovation. At XiFin, Marty is proving that compliance isn’t a barrier to progress; it’s a catalyst for sustainable growth.
With a career that bridges law, business strategy, and technology, Marty has built a framework where risk management, regulatory oversight, and innovation move forward in lockstep. From spearheading XiFin’s cross-functional AI Committee to guiding the company through a HITRUST certification without outside consultants, his leadership blends precision with vision.
Compliance as a Strategic Asset
At XiFin, compliance isn’t an afterthought; it’s woven into every decision. Marty’s approach ensures our legal and risk teams are active partners in product development, cybersecurity planning, and AI governance.
“At XiFin, enterprise risk management is a core priority that necessitates a proactive and strategic mindset to effectively navigate legal, compliance, cybersecurity, and risk factors,” Marty explains.
This philosophy has enabled XiFin to design solutions that meet the healthcare industry’s complex compliance demands while enhancing operational and financial performance for its clients.
Leading Ethical AI Development
The legal and regulatory environment and ethical concerns around AI are evolving rapidly. Recognizing the stakes, Marty launched XiFin’s AI Committee, bringing together experts in technology, regulatory policy, and risk management.
This group created XiFin’s ethical AI framework, which guides engineers and data scientists in building cutting-edge solutions that support compliance.
“By merging legal insight with technical expertise, we help XiFin deliver innovation that has security and compliance built in and aligned with our strategic objectives,” Marty says.
Securing HITRUST Certification—From the Inside Out
One of Marty’s hallmark achievements was leading XiFin’s year-long effort to achieve HITRUST certification for Empower RCM, the company’s flagship revenue cycle management solution. Marty and his team coordinated security, legal, IT, HR, and product team efforts to meet and document rigorous security and compliance standards.
The result: a strengthened security posture and proof of XiFin’s ability to manage complex compliance initiatives, demonstrating the value of cross-functional collaboration at scale.
Developing the Next Generation of Leaders
Marty’s leadership style is rooted in empowerment, mentorship, and strategic thinking. He encourages his team to earn certifications, engage with professional associations, and cultivate business fluency alongside legal expertise.
“Lawyers who thrive in business environments don’t just provide legal opinions—they solve problems, mitigate risks, and drive outcomes,” he notes.
By fostering a culture of trust, collaboration, and continuous learning, Marty ensures his team is prepared to navigate the shifting business landscape with confidence and agility.
Future-Focused Legal Leadership
Looking ahead, Marty sees automation and AI not just as operational tools, but as enablers of strategic work. By streamlining workflows and reducing manual processes, XiFin’s legal, compliance and security team can dedicate more time to high-impact initiatives that advance the company’s growth and innovation objectives.
His vision is clear: a legal, compliance and security function that accelerates innovation—securely, ethically, and at scale.
About Marty Barrack
Marty’s career spans private practice, in-house counsel roles, business leadership, and entrepreneurial ventures. With both a law degree and an MBA, he brings a rare blend of legal expertise, business acumen, and technical fluency to his role at XiFin. This unique perspective allows him to align legal strategy with operational goals, positioning compliance as a driver of value rather than a constraint.
“Take a broad, enterprise-wide perspective, and see how legal decisions impact the entire business,” Marty advises future legal leaders. “By focusing on collaboration, strategic thinking, and leadership, you set yourself apart as a valuable and strategic business leader.”
In the Expert Voices series, XiFin spotlights leaders whose vision and expertise are shaping the future of healthcare technology. Marty Barrack exemplifies how legal leadership, when strategically aligned, can turn compliance into a competitive advantage—and innovation into a sustainable, ethical practice.
Explore the full Insights Success feature: Marty Barrack: A Forward-Thinking Leader in Legal Innovation and Risk Management. Learn how Marty is redefining compliance as a driver of growth and setting new standards for ethical AI, legal leadership, and risk management in healthcare.