Outpatient Excellence: Unify Patient Trust & RCM Performance
As new, disruptive care providers strengthen their footholds, patient expectations continue to evolve. Each touchpoint with your hospital presents a key decision point – one where the patient commits to more complex, downstream acute care with your organization or goes elsewhere. Ancillary and outpatient care—from routine lab work to more complex specialty pharmacy consultations—present ideal opportunities to demonstrate the quality of care and service your hospital or health system provides. By elevating patient engagement, education, and experience in outpatient venues, you’ll not only enhance RCM performance of those departments – but also help ensure patients trust your organization when more serious clinical needs arise.
Learning Objectives
- Link the outpatient experience to your hospital’s strategic mission and overall financial performance
- Craft a sustainable approach to optimizing patient-centric financial performance in ancillary and outpatient services
- Identify critical points of friction in the outpatient experience – and how to mitigate them
- Map current healthcare and consumer drivers to patient expectations
Who Should Attend?
- Financial leaders and revenue cycle management executives of hospitals, health systems and IDNs
- Leadership in outpatient and ancillary services
Lynnae Riggio
AVP, Revenue Cycle Management
XiFin, Inc.
Lynnae Riggio, AVP of Revenue Cycle Management at XiFin, has successfully overseen various health system outpatient department RCM implementations and supports them continuously. Lynnae and her team work closely with hospital ancillary department leaders to provide industry expertise, optimize their billing and reimbursement processes, provide strategic direction on system efficiencies, and help them improve overall patient and physician experience, RCM operational performance, and revenue.
Harley Ross
Chief Commercial Officer
XiFin, Inc.
Harley Ross is the Chief Commercial Officer of XiFin Inc., a healthcare information technology company that empowers healthcare organizations to navigate an increasingly complex and evolving healthcare landscape. In his cross-functional executive role, he drives XiFin’s initiatives associated with their commercialization strategy for new and existing markets, as well as solution integration initiatives. Mr. Ross has over 25 years of technology and healthcare experience with a demonstrable track record across sales, marketing, operations, and product development. Prior to joining XiFin, he held the role of EVP and Chief Revenue Officer at Quadax, leading their sales strategy for the revenue cycle services division. His deep domain expertise has been garnered through numerous complex projects and the creation of custom solutions and service offerings. He is passionate about harnessing the power of technology and data to improve healthcare experiences, driving better patient outcomes, and supporting the financial viability of the healthcare ecosystem.
Diana Richards
Sr. Director, Pathology and Strategic Development
XiFin, Inc.
Diana Richard is the Sr. Director of Pathology and Strategic Development at XiFin, providing strategic support for pathology operations and clients. With more than seventeen years of experience working in the Pathology and Laboratory industry, Diana has an exceptional understanding of the diagnostics market landscape. She has worked with pathology practices nationwide, helping them improve their revenue cycle performance, offering direction for growth and development, exploring financial-related process improvement opportunities, and developing strategic partnerships with a variety of pathology practices, of all scopes and sizes. Diana’s previous roles include senior-level business development, client management, billing performance analyst, internal auditor, and marketing coordination. Diana holds a BA in Marketing as well as Economics from Francis Marion University.
Details
Event Type
WebinarWhen
March 18, 20249:00 AM PT | 12:00 PM ET